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Subaru’s electric comeback starts now: Trailseeker EV to debut in NYC

By Nick Godt Published April 12, 2025

subaru trailseeker ev debut 2026 4 thumb — Image used with permission by copyright holder

Subaru is finally accelerating into the EV fast lane. The automaker is officially teasing the 2026 Trailseeker, an all-new electric SUV set to debut at the New York International Auto Show next week. While details are still scarce, the Trailseeker marks Subaru’s long-awaited second entry into the EV space, joining the Solterra — and the expectations couldn’t be higher.

The teaser image offers only a glimpse of the Trailseeker’s rear badge and taillight, but the name alone suggests rugged ambitions. It’s a clear nod to Subaru’s outdoorsy heritage. But in the EV space, the outdoors belongs to brands like Rivian, whose upcoming R2 compact SUV is already turning heads. The Trailseeker is Subaru’s chance to reassert its identity in an electric age.

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Currently, Subaru’s only EV is the Solterra, a joint venture with Toyota that shares a platform with the bZ4X. While the Solterra nails some Subaru essentials — all-wheel drive, spaciousness, and off-road capability — it falls short on key EV metrics. Reviewers have pointed to its modest 225-mile range, slow 100kW charging, and unremarkable acceleration, especially compared to rivals like the Hyundai Ioniq 5 or Ford Mustang Mach-E.

The hope is that Subaru has learned from these criticisms and is poised to deliver a more competitive product. The Trailseeker could either be a variation of a newer Toyota EV (possibly the next-gen C-HR+), or something entirely new under the shared platform strategy. Subaru previously announced that its next three EVs would be co-developed with Toyota, before launching four in-house EVs by 2028.

Given how long Subaru has waited to expand its EV offerings, the Trailseeker has to deliver. It’s not just about adding a second electric model — it’s about keeping pace with a market rapidly leaving legacy automakers behind. If the Trailseeker can improve on the Solterra’s shortcomings and channel that classic Subaru ruggedness into a truly modern EV, it might just be the spark the brand needs.

Freelance reporter

Nick Godt has covered global business news on three continents for over 25 years.

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2026 BMW iX first drive: I expected BMW to tone things down, but thankfully it didn’t

2026 BMW iX front quarter view.

Electric cars have given automakers a rare opportunity to throw out design and engineering conventions in favor of something truly new, and few automakers have exploited that opportunity like BMW.

The German automaker’s first attempt at a volume-production electric vehicle was the BMW i3, a small hatchback that dispensed with all expectations of what a car wearing BMW’s blue-and-white badge should be, with a novel shape and engineering to match its electric powertrain. While the i3 wasn’t a sales success, its spirit lives on in an EV at the opposite end of the price and size spectrum.

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Toyota unveils 2026 bZ: A smarter, longer-range electric SUV

toyota bz improved bz4x 2026 0007 1500x1125

Toyota is back in the electric SUV game with the 2026 bZ, a major refresh of its bZ4X that finally delivers on two of the biggest demands from EV drivers: more range and faster charging.
The headline news is the improved driving range. Toyota now estimates up to 314 miles on a single charge for the front-wheel-drive model with the larger 74.7-kWh battery—about 60 miles more than the outgoing bZ4X. All-wheel-drive variants also get a boost, with up to 288 miles of range depending on trim.
Charging speeds haven’t increased in terms of raw kilowatts (still capped at 150 kW for DC fast charging), but Toyota has significantly improved how long peak speeds are sustained. With preconditioning enabled—especially helpful in colder weather—the new bZ can charge from 10% to 80% in about 30 minutes. Also new: Plug and Charge support for automatic payment at compatible stations and full adoption of the North American Charging Standard (NACS), meaning access to Tesla Superchargers will be standard by 2026.
Under the hood, or rather the floor, Toyota has swapped in higher-performance silicon carbide components to improve efficiency and power delivery. The AWD version now produces up to 338 horsepower and sprints from 0–60 mph in a brisk 4.9 seconds.
Toyota didn’t stop at just the powertrain. The exterior has been cleaned up, with body-colored wheel arches replacing the black cladding, and a sleeker front fascia. Inside, a larger 14-inch touchscreen now houses climate controls, giving the dash a more refined and less cluttered appearance. There’s also more usable storage thanks to a redesigned center console.
With the 2026 bZ, Toyota seems to be responding directly to critiques of the bZ4X. It’s faster, more efficient, and more driver-friendly—finally bringing Toyota’s EV efforts up to speed.

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Cheaper EVs ahead? GM and LG say new battery cells are the key

2025 Chevrolet Equinox EV front quarter view.

General Motors and LG Energy Solution have announced a new phase in their ongoing partnership: developing a new battery cell chemistry that could significantly lower the cost of electric vehicles. The joint effort centers on lithium manganese iron phosphate (LMFP) battery cells, a variation of lithium iron phosphate (LFP) that’s gaining popularity for being more affordable and less reliant on expensive materials like nickel and cobalt.

This is a big deal because battery costs are still the single largest expense in producing EVs. According to GM and industry experts, LMFP cells could help bring the cost of electric vehicles close to — or even on par with — gas-powered cars. The goal? Making EVs accessible to a broader range of drivers without sacrificing range or performance.